Copy that changes customers into fans

I help you create messaging that inspires your ideal customers to ADD TO CART — and stick around.

  • ✔ Build a non-stop sales and lead-generating machine

    ✔ Speak directly to your dream customers’ desires and pain points — and inspire them to take action

    ✔ Strike the right balance of purpose and personality with words that reflect your unique brand

  • ✔ Build authority and establish your voice in a crowded field

    ✔ Generate more leads at every stage of the customer lifecycle

    ✔ Outrank your competitors with optimized SEO

  • ✔ Establish your voice and create messaging that resonates with your ideal customers

    ✔ Discover the real reasons people love your product and tell their friends about you

    ✔ Scrap the jargon and describe benefits and features in a way that's easy to understand

  • ✔ Get to “YES!” with emails tailored to your customer journey

    ✔ Nurture, reactivate, and motivate folks already on your list (and save on acquisition costs)

    ✔ Make sales and build relationships on auto-pilot

Hi, I’m Lexie!

And I’m here to get you results.

★ I’ll help you crush your goals without turning into an awkward weirdo. Effectively marketing your business without sounding redundant, pushy, or generic is hard. But I’ll say it (brave): You deserve to stand out.

I’m a marketer first. As a former Lifecycle Marketing Director and Product Manager, I speak the language of your internal team and think in big-picture strategy. I deliver data-driven, customer intel-fueled copy that drives action.

I write like a person — and make your brand sound like one. Yes, we love AI. But, for now, creating marketing content that isn’t flat and repetitive still requires a sparkly human brain.

Record-busting metrics from my clients.

120%

Increase in high-quality LinkedIn engagements

300%

Increase in attributed email marketing revenue

$1M

Product launch for the first time ever

For 15+ years, I’ve helped define and grow brands like these:

Capital Factory House
NavalX
Berkman Klein Center
Beautycounter
Modcloth
Italic
Litmus
hai
Tripadvisor
Indiegogo
Roofstock

Let’s get to know each other.

Want to work together on a website, sales page, or email sequence? Schedule a call so we can talk all about you, your business, and your goals.

(I’ll also share writing samples tailored to your project.)